If the parent Campaign Manager 360 advertiser isn't linked to a Search Ads 360 advertiser: In Search Ads 360, sign into the advertiser that is associated with the parent Campaign Manager 360 advertiser and link to Adobe Analytics from there. You'll need agency manager or advertiser manager permissions for this Search Ads 360 advertiser. If your Search Ads 360 advertiser is part of a shared Floodlight configuration, you can only link the parent advertiser with Adobe Analytics because you can only create Floodlight activities from the parent advertiser (all of the child advertisers will have access to the Floodlight activities created in the parent). Although advertisers using OAuth 2.0 to integrate with Adobe Analytics are not impacted by the deprecation of OAuth 1.4, we strongly encourage all advertisers to switch to Adobe JWT for a better authentication experience.
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